During 1942, the people of Cumberland were worried about things. The Nazis were on the move and their sons, brothers, husbands, and fathers were being drafted. However, as summer turned to fall, a new worry entered their daily conversations.
Coffee was going to be rationed.
“Judging from the talk we have heard for several weeks past, there are those in this community – and the same is likely true elsewhere – who consider coffee, rather than bread, the real staff of life and have been in mortal terror lest this so-called necessity would be completely taken from them,” the Cumberland Evening Times reported.
Coffee wasn’t the only thing or even the first thing to be rationed in order to make sure American servicemen didn’t have to go without, but it seemed to be the one raising the most concern.
Rationing began with tires in January 1942 because the Japanese had interrupted the supply of rubber used in making them. Gasoline soon followed. By the summer, plans were in the works to ration food items. By the following year, coffee, sugar, meat, cheese, butter, lard, margarine, canned foods, dried fruits, jam, gasoline, bicycles, fuel oil, clothing, silk or nylon stockings and shoes had also been added to the list of rationed items.
Early in November 1942, the Cumberland War Price and Rationing Board, a volunteer three-person board, announced that coffee would begin being rationed on November 26. To prepare for it, not coffee would be sold during the week prior to the rationing.
This quickly led to hoarding, particularly when it was announced that the allotment would be one pound of coffee every five weeks for everyone over 15 year old. The board stressed that overall this should only represent a small reduction in a coffee drinker’s usual intake.
“In virtually every large family there is somebody who does not drink coffee at all or who drinks it sparingly. These persons, provided they are more than 15 years old, will, of course, be entitled to a ration book and there is no reason why their share of the coffee shall not go to other members of the family,” the Cumberland Evening Times reported.
It was estimated that a pound of coffee could be used to make 50 cups. Some estimates were even higher, but the more coffee each pound made, the weaker the coffee. For a stronger cup of coffee, newspaper articles recommended coffee essence, which had no coffee in it. When mixed into a cup of coffee, it made it stronger.
The Rationing Board also tried to discourage hoarding by writing that a count of coffee on hand would need to be taken before anyone was issued a war ration coupon book and for each pound over the first pound, a coffee ration coupon would be removed from the book.
Each person in the country was issued a war ration coupon book with a set of coupon stamps in them. The OPA then set what each coupon could be used to purchase, how much of the product could be purchased with it, and when the coupon was valid.
Cumberlanders adjusted to drinking little or no coffee. It was the least they could do for the war effort.
Then at the end of July 1943, the Cumberland Evening Times announced that due to ships being built with more cargo space and the success of Allied forces against German U-boats, coffee rationing would be lifted. When President Franklin Roosevelt made the announcement, he also hinted that the war ration of sugar would soon be increased. That was certainly good news to people who liked their coffee sweet.
Almost as soon as people started celebrating that their coffee was back, rumors started around town that coffee would soon be rationed once again. Some people started hoarding their roasted coffee.
The Cumberland Evening Times ran a story saying, “While it is true that the forthcoming Ration Book No. 4 contains coffee stamps, these will be removed before the book is issued, or else made applicable to some other commodity.”
The lifting of coffee rationing could be considered an early victory in WWII. It showed progress was being made in the war and it lifted people’s spirits. All rationing was finally ended in 1946.
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